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The web site family-practice-doctor.com states the following, "At the Family Practice we strive to provide the best in Class Medical Care by working to realize continuous clinicaloffice improvement and a best in class trained clinical force." We noticed that the website stated " If we are not listed in your insurance book, please call us and we will work with you." It also said " Please note insurance participation can change from time to time. We are on call, 7 days a week 24 hours a day by phone for our current patients at 732 329-8585. Please contact the office for availability." The header had physician as the highest ranking optimized keyword. This keyword is followed by doctor, health medical, and medical clinic which isn't as urgent as physician. The other words family-practice-doctor.com used was physician. healthcare is included but could not be understood by search engines.